By Shawn Lim

As Philip Morris International (PMI) continues on its mission to provide better choices to people who smoke, it faces a major roadblock in Asia Pacific countries that have banned electronic cigarettes (e-cigarettes).

While South Korea and Japan are its biggest markets for e-cigarettes in APAC, governments in South East Asian countries like Singapore, Thailand, Hong Kong have banned the use of these handheld electronic devices, with Malaysia looking to go down the same path.

Despite these restrictions, PMI remains hopeful that its e-cigarettes project, named Iqos, a branded Read full story ›

Source: The Drum