Retail giant is taking a leaf out of the Prime playbook by bundling streaming with its membership program. For our Evolution of E-commerce Deep Dive, we look at why this might be a wise move.
This month, subscribers to Walmart’s membership scheme will get free access to Paramount+. It might seem like an unlike pairing, but as retailers chomp at the heels of Amazon’s mighty Prime membership, the merging of retail and entertainment could become the norm.
Bundling video subscription platforms with other products and services isn’t a new concept. Pay TV providers and mobile operators started carving Read full story ›
Source: The Drum
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