By Minda Smiley

Adults in Canada will spend 71 more minutes with major media each day than they did in 2011, according to the latest research from market research company eMarketer.

The firm stated that the increase comes from greater digital choice, particularly the use of smartphones and tablets.

Each day, Canadians will spend an average of nine hours and 43 minutes with media including digital, TV, radio and print. About four hours of that time will be spent with digital devices.

Paul Briggs, analyst at eMarketer, said: Mobile devices have created an appetite for more media consumption and better media content. While digital media is Read full story ›

Source: The Drum