By Sarah Vizard

‘Creativity is about not stereotyping humans’

This year was marked by the introduction of the Glass Lions award which recognised work that addressed issues of gender inequality or prejudice. Big winners included Always’ “Like a girl” campaign as well as Sport England’s “This girl can” which both won Gold awards.

While there was a focus on diversity and the role of women, much of the chatter at the festival was around the importance of bringing equality to the teams behind the creative – both on the brand and agency side in order to better reflect reality and therefore come up with winning Read full story ›

Source: Marketing Week