By Rachel Arthur

After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for another year. Whether you were stuck at home or just spent too much time on the beach instead, here’s a round-up of the trends to know about from the Palais for 2015.

Data and creativity

If there was one word used more than any other this week, it was data. This wasn’t just about debating the need for “analytics” or “insights”, or even repeatedly raising “big data” as a buzz phrase, but how we take the fact Read full story ›

Source: The Drum