By Ishbel Macleod

The Cannes Lions International Festival of Creativity has announced that McDonald’s has been named as creative marketer of the year.

The award is presented to brands that have distinguished themselves by inspiring innovative marketing of their products worldwide across multiple platforms.

“McDonald’s consistently places creativity at the heart of its advertising and communications, and that has resulted in the brand receiving many Lions at the Cannes Festival,” comments Philip Thomas, CEO of Lions Festivals. “McDonald’s and its agencies have taken creative risks to produce meaningful work, and they see award-winning content earning higher returns – a success story that will, we hope, Read full story ›

Source: The Drum