Carlsberg’s latest chocolatey experience forms part of the brand’s plan to target a wider demographic, senior brand manager Dharmesh Rana told The Drum.
The Danish brewer unveiled the latest of its ‘If Carlsberg did…’ stunts near London’s Brick Lane yesterday (23 March). The activation was a twist on the term chocolate bar, with Carlsberg creating a bar scene – including counter, dartboards and bowls of snacks – all made from chocolate.
The centrepiece was a beer dispenser, which consumers could use to pour themselves a complimentary half pint of lager that could be enjoyed in a Belgian chocolate glass.
Carlsberg’s senior brand manager, Read full story ›
Source: The Drum
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