Carlsberg has revealed its UK sponsorship of the Uefa Euro 2016 will be activated under the banner of ‘If Carlsberg Did Substitutions’ and feature a trophy tour, series of stunts, TV idents and out of home activity.
The beer brand will be touring the Henri Delaunay trophy across England and Wales on 28-30 March. The silverware will land in the likes of Cardiff City Centre, the Chase Inn Pub in Staffordshire and Wembley Way in London, with the likes of Teddy Sheringham and Ian Rush making appearances at the events.
The brewer will also be ‘substituting’ well-known pub signs with patriotic alternatives Read full story ›
Source: The Drum
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