By Leonie Roderick

The pop-up, ‘If Carlsberg Did Chocolate Bars’, appears as a giant bar of chocolate fixed to the wall of the Truman Brewery in Shoreditch. It is a fully functioning three-metre-deep pop-up bar containing chocolate versions of features common in a traditional British pub, such as a chocolate dartboard and bar stools. Members of the public can help themselves to a complimentary half-pint of ice-cold Carlsberg, served in a bespoke Carlsberg-engraved milk chocolate glass.

This is not the first time the beer brand has ventured into experiential campaigns in a bid to make a splash. A year ago, the brand unveiled a Read full story ›

Source: Marketing Week