Aussies are being encouraged to quit sugary soft drinks and drink non-alcoholic beer in a national campaign from Carlton & United Breweries.
The ad sees two work colleagues meet for lunch with one enjoying a chicken salad and a Carlton Zero, while the other has a sandwich with a soft drink. As the second man pours the soft drink it turns into a stream of sugar and cracks the table. The ad boasts the drink contains ten times less sugar than a regular soft drink.
CUB is looking to leverage the popularity of non-alcoholic beer, which has seen 13-fold growth in sales Read full story ›
Source: The Drum
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