By Shawn Lim

Most brands are already using location data to tackle many of the challenges related to discovering, engaging and activating customers at the right time and place. This has become more important as Covid-19 lockdowns have reduced foot traffic for retailers.

Location technology platform Foursquare recently relaunched its Places database and introduced Places Enterprise API after a month-long effort to fully combine its data set with that of Factual, which merged with the platform in April 2020.

Now Foursquare claims Places consists of aspects of both POI data sets, including a ecosystem of trusted sources where there is data accuracy and freshness.

Aditi Kohli, Read full story ›

Source: The Drum