By Thomas Hobbs

Pointing to newly published research – conducted by YouGov on behalf of Dixons Carphone – of 3,655 adults (aged between 25-44), which found that only 44% of consumers are motivated by low price, Diment insists the brand doesn’t need to rely on value-based marketing.

In comparison, 68% of respondents said they were more concerned about products and deals that were personalised.

“Ad spend will be significantly up this year and we think it is timely as customers, more than ever, are looking for personalised experiences and we need to remind them that’s where we excel,” said Diment, with Carphone Warehouse recently opening Read full story ›

Source: Marketing Week