The outcome of a market research investigated by SaleCycle, a behavioural marketing company, reveals there has been a 75.6% cart abandonment rate for retail, fashion, travel, gaming, finance and non-profit sectors, over the first quarter of 2017.
Based on averages across 500 leading global brands, the results display the quarterly highlights of desktop versus mobile and how to reduce cart abandonment rates for the latter.
The following infographic illustrates the report’s key findings:
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Source: The Drum
Industry News
