By Shawn Lim

Pay-TV channel Cartoon Network has created a pop-up channel that will give subscribers and non-subscribers the chance to watch its programming outside of the main Cartoon Network channel.

The pop-up channel, which is called ‘Pop & Watch’, is being launched together with Cartoon Network partners in Asia like Singtel, Cignal and Astro.

It will exist in the form of a pop-up channel, a pay-per-view channel, or as a branded programming block format.

A Cartoon Network spokesperson explains to The Drum that the WarnerMedia-owned channel is doing this because in countries like Malaysia, for example, the programming blocks are on two free-to-air Read full story ›

Source: The Drum