By Gordon Young On the day of Donald Trump’s second inauguration, we spoke separately to two of the world’s most high-profile communications leaders, Sir Martin Sorrell and Richard Edelman, at Davos to explore the wider implications for business and marketers. Trump’s mastery of modern media Sir Martin Sorrell, founder of S4 Capital, highlighted President Trump’s revolutionary use of media as key to his against-the-odds re-election campaign. “Trump understood the changes that took place in media better than most,” Sorrell said. “His team leveraged platforms like Joe Rogan’s podcast to hold long-form conversations that bypassed traditional media gatekeepers. In the last campaign, Kamala Harris relied on TikTok Read full story › Source: The Drum...
Read MoreBy Amy Houston After reviewing its creative ad account in September last year, Scotland’s other national drink has decided to part with its agency of almost 30 years, heading south of the border as Lucky Generals takes over. Since 1994, Edinburgh-based advertising agency Leith has produced some of Irn-Bru’s most memorable commercials, including ‘Fanny,’ ‘The Snowman’ and ‘Electric Lady.’ Under adman Gerry Farrell, who left Leith in 2014, the ads were entertaining, sometimes controversial, and relied on the dry Scottish humor that has become synonymous with the AG Barr-owned brand and which has here Read full story › Source: The Drum...
Read MoreBy Bil Bungay BMB co-founder Bil Bungay, who collaborated with Lynch on PlayStation 2 ad ‘The Third Place,’ remembers what it was like to work with here Read full story › Source: The Drum...
Read MoreBy Gordon Young As TikTok goes dark in the US, it’s not just millions of creators left reeling. Marketers are scrambling to recalibrate campaigns, venture capitalists are eyeing the platform’s carcass for opportunity, and politicians are sharpening their arguments. The app’s shutdown marks a pivotal moment in tech history—one that balances the threats of national security with the irresistible lure of cultural and economic influence. But as the US pulls the plug, the rest of the world is asking: could we be next? This Sunday, TikTok officially went dark in the US. For 170 million American users, one of the most culturally impactful Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The toy manufacturing and entertainment company has today launched a 14-episode series inspired by the 2024 animated film Transformers One. Hasbro is charging up the Transformers fanbase with a creative campaign that’s more than meets the eye. In collaboration with TheSoul Publishing, the toy giant on Friday aired the pilot episode of ‘Transformers One: New Adventures’, a stop-motion YouTube series that brings the world of Cybertron to life. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The pioneering publicist transformed consumer electronics marketing, mentored future leaders and championed education throughout his remarkable career. Howard Geltzer, a visionary in consumer electronics and public relations, passed away last week in Los Angeles at the age of 88. Best known for his pivotal role in the US launch of the Sony Walkman in 1980, Geltzer left behind a legacy that transformed people’s engagement with technology and media. Read more here Read full story › Source: The Drum...
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