By Audrey Kemp For the first time ever, the iconic ‘USPS Operation Santa’ letter-writing program is getting an e-commerce revamp to spread holiday cheer easily. Delivering holiday magic just got a high-tech makeover. This year, ‘USPS Operation Santa,’ the beloved letter-writing program that connects generous Americans with those in need, is embracing e-commerce for the first time in its 111-year history, thanks to a new partnership with Toys “R” Us. Read more here Read full story › Source: The Drum...
Read MoreBy Tim Healey From actor to pastry chef to agency leader to cupcake chain CMO, Michelle Wong’s career has been – to say the least – vibrant and varied. She tells Tim Healey why those experiences have made her the marketer she is today and why creative directors are no match for fearsome French head chefs. You have been agency side – Leo Burnett, Draft FCB, M&C Saatchi – and then president and managing partner at Dailey. Then you moved client-side to become CMO at Sprinkles. Please walk us through your career to your role today. LinkedIn only tells half the story. My career path Read full story › Source: The Drum...
Read MoreBy Audrey Kemp As Vegas buzzes with excitement ahead of the Grand Prix, the insurance brand takes over The Sphere, showcasing its iconic spokescharacters and debuting a cutting-edge safety feature. As part of the lead-up to Las Vegas Grand Prix this month, Progressive Insurance has brought to life Flo, Jamie and the brand’s ‘Superstore’ crew to life on the world’s largest LED screen: The Sphere. The campaign animates the characters racing around the 580,000-square-foot screen. The vibrant display, visible from miles away, highlights the brand’s ongoing commitment to blending entertainment and innovation in its marketing. Read more here Read full story › Source: The Drum...
Read MoreBy Oscar Quine As generative AI continues its seepage into just about everything, Oscar Quine (who freelances for both The Drum and AI companies) looks into the hidden human element in honing its output. When OpenAI first devised here Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Benny Benassi’s Satisfaction is the surprise soundtrack choice for the festive spot. Leo Burnett has continued the long-running ‘Fancy a McDonald’s?’ brand platform for the fast-food chain with a Christmas spot that once again celebrates the moments when we need a break from life’s chaos. The 60-second spot follows two parents sitting in their car after a hectic day in the lead-up to Christmas. When they catch sight of the Golden Arches glowing in the distance, their spontaneous decision to visit McDonald’s is vividly realized through a light show as a seemingly ordinary street lights up while a tower block building illuminates Read full story › Source: The Drum...
Read MoreBy The Drum With the help of TBWAChiatDay New York, pharma giant Moderna is demystifying mRNA science for the average consumer. This story is part of here Read full story › Source: The Drum...
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