By Richard Draycott We catch up with the aerospace giant’s vice-president of marketing, Romain Chambard, as he prepares to judge here Read full story › Source: The Drum...
Read MoreBy Jenny Sagstrom Fear can guide us, but hinders creativity. Jenny Sagström of Sköna explains when to heed red flags, and when to override your ‘lizard brain’ in pursuit of great creative. At the end of a recent job interview, I asked the candidate if he had any reservations about joining the team. Though he felt good about our agency, he said he feared for the industry’s future. His father was a roofer, he explained, once among the highest-paid roles on construction sites – until prefabricated roofs changed everything. He told me: “I don’t want to become a roofer.” Fear plays a real role in Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Chipotle makes its Nascar debut with a high-speed partnership featuring driver Ryan Blaney, which includes a limited-time digital menu item and an on-site pop-up at Atlanta Motor Speedway’s Fan Zone ahead of the Ambetter Health 400. Chipotle has announced its first-ever Nascar activation, teaming up with driver Ryan Blaney – the reigning 2023 Nascar Cup Series Champion and a third-generation racer – for a high-octane collaboration ahead of the Ambetter Health 400 in Atlanta this weekend. A longtime Chipotle fan, Blaney is the first Nascar athlete to have his go-to order featured as a digital entrée in the Chipotle app and on Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Unilever is back in the DTC-buying business as it nears a takeover of sustainable deodorant brand Wild. Its last attempt at integrating a disruptor business didn’t end so well – will it work this time? Unilever “neutered [our] vibe … we just didn’t fit in a vanilla corporate entity”. That was Dollar Shave Club CEO Larry E Bodner’s here Read full story › Source: The Drum...
Read MoreBy Suzanna Chaplin As a working mum and founder of Esbconnect, Suzanna Chaplin reflects on how sky-high childcare costs are keeping (or dragging) women out of the workforce. She adds that small businesses like hers will struggle to pick up the slack, as much as she wants to. Two days. That’s how long I had off work after having my second child. Not because I wanted to rush back but because running a business and taking maternity leave just wasn’t an option. And now, four months in with two young children in nursery, my childcare bill stands at £51,000 a year – Read full story › Source: The Drum...
Read MoreBy Tim Healey The brand builder and, until last month, international MD at the drinks business marketers love to hate tells Tim Healey why being outrageous can make for serious business. You’ve worked in a variety of roles and businesses, notably Red Bull, Coca-Cola, Ella’s Kitchen, Califia Farms, CEO at Karma Drinks and, for two and a half years until this January, managing director international at Liquid Death. Now you have a number of advisory roles. Please walk us through your career. I’ve worked in food and beverage for just shy of 20 years, so I guess I would be classified as a ‘veteran.’ I Read full story › Source: The Drum...
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