By Gemma Moroney Strategists should give poetry a try in 2025. Shook’s Gemma Moroney rhymes off the reasons why. “An insight’s like a joke.” To laugh at a joke is saying, “I recognize myself in that.” Both quotes I’ve picked up along the way in my magpie-way. Both are correct, in my opinion. And no doubt why absolutely loads of creatives seem to have done a stand-up comedy course. Whether through choice or company-wide training. Read more here Read full story › Source: The Drum...
Read MoreBy Gareth Davies Will the fallout from the mega-merger put agencies into ‘pitch mode’ in 2025 as unsettled Omnicom and IPG clients look for new homes? In his final here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The new Saudi activation turns emojis into meal combos, exclusive offers and a tangible ‘Emoji Coke’ cup. What’s in the cup? Coca-Cola Middle East says it’s them. The iconic red-and-white soda emoji is getting a playful new owner in Coca-Cola’s latest campaign, ‘Emoji Coke.’ The brand is staking its claim on the emoji – depicting a white cup with a red stripe and straw – and transforming it into real-world meal combos, exclusive vouchers and a limited-edition collectible cup. Read more here Read full story › Source: The Drum...
Read MoreBy Joe McElligott MG Empower’s Joe McElligott asks a simple question: What does social media look like in a world without screens? In September this year, newly branded for his cool-guy era, Mark ‘The Zuck’ Zuckerberg released his latest weapon in the quest for dominion over digital: the AR glasses dubbed Orion. We’ve had a few false dawns of AR and VR over the years, from Pokémon Go’s AR phenomenon to Apple’s Vision Pro headset (the latter’s production numbers have already here Read full story › Source: The Drum...
Read MoreBy Kendra Barnett The president-elect reportedly met with TikTok CEO Shou Zi Chew on Monday, just hours after the company made a formal plea to the Supreme Court to block an impending ban. On Monday, Donald Trump met with TikTok CEO Shou Zi Chew at Mar-a-Lago, CNN reports, on the heels of a press conference in which the president-elect said he has a “warm spot” for the app and credited it with bolstering his campaign success. The popular video-sharing app appears to be on its last leg, set to be banned in the US on January 19 should its Chinese owner ByteDance not Read full story › Source: The Drum...
Read MoreBy Gordon Young The Drum’s founder ponders whether the porter’s present popularity comes at a price. Do viral TikTok challenges and beer shortages risk making the brand feel like a fleeting trend rather than a permanent icon? James Joyce once called Guinness “the wine of Ireland.” Now, as TikTokers tilt their pints and Gen Z ‘split the G,’ it’s beginning to look less like the quiet classic of pub culture and more like the Coca-Cola of beer – viral, ubiquitous and dangerously close to gimmick territory. While Diageo must be celebrating this Christmas as pints pour faster than pubs can replenish kegs, there’s a Read full story › Source: The Drum...
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