By Tony Cuthbertson With the US Supreme Court upholding a ban on TikTok, Shooglebox’s Tony Cuthbertson wonders where users will go next. So, Joe Biden doesn’t want to let the axe fall on Sunday. He’d rather leave the closure of TikTok on the top of the White House ‘to-do’ list for Trump on Monday morning. Will there be a stay of execution? Will one of the big social media players step in? The sense of impending doom and gallows humor isn’t lost on TikTok users. The Monday deadline has created a swell of “TikTok refugees” looking for a platform to migrate to… and Read full story › Source: The Drum...
Read MoreBy Sam Anderson It wasn’t, as some have suggested, a government initiative but “the biggest art show in Iceland,” says the media owner behind the stunt. And it’s not bad for business either. Known as “Auglýsingahlé,” the Icelandic for “advertising break,” the first three days of the new year see the vast majority of Iceland’s digital advertising screens show no ads. This year, they showed a range of pictures of French actor Isabelle Huppert’s face instead, alongside other images of seemingly random factoids and writing fragments. The stunt went viral last week, with social media accounts speculating that the initiative is designed “ here Read full story › Source: The Drum...
Read MoreBy Tony Walford From Getty acquiring Shutterstock to Bauer buying Clear Channel and Publicis bringing together Leo Burnett Global and Publicis Worldwide, it’s been a busy start to the year for M&A. Green Square’s Tony Walford tells us what to expect in the weeks and months ahead. What a start to 2025! Trump back in, economic and political turmoil in the UK, France and Germany and the Middle East (but hopefully now resolved) and Russia-Ukraine continuing to present challenges, albeit Trump reckons he can fix the latter in a stroke. Given this background, it’s understandable to anticipate a slowdown in investment and M&A whilst Read full story › Source: The Drum...
Read MoreBy Tom Banks The design agency has refreshed the retailer’s identity in a bid to make it thrive in an omnichannel environment. Would a major change have been a step too far? For the record, we should start by saying this isn’t a full rebrand and nobody who worked on it is saying it is. As a point of clarification, however, it is worth remembering that just because Walmart’s new look is, in essence, a refreshed identity, that doesn’t necessarily mean it’s a light touch. here Read full story › Source: The Drum...
Read MoreBy Mark Challinor Digital media consultant Mark Challinor continues the here Read full story › Source: The Drum...
Read MoreSearch becomes ever-more complex, says Alex Moran of Space & Time. And the most important thing currently to understand is intent analysis. The search landscape continues to change, with AI at the forefront of people’s minds as the most visible variation in the search results. Appearing in AI overviews is not magic – it’s based on fundamentals that have existed in SEO for years, including technical, content, and off-site optimization, as well as the ranking systems of Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) and helpful content. If you want to appear in AI search results, your approach shouldn’t be to ask Read full story › Source: The Drum...
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