By Lucy Hobbs New legislation puts people before procedures, says Lucy Hobbs of Inizio Evoke for The Drum’s health and pharma focus. We’re no strangers to aesthetics. In fact, the number of people receiving ‘tweakments’ has grown to 11% of the UK population. So it’s no surprise that governments, both in the UK and elsewhere, are looking to shake up legislation around non-surgical procedures – and that those changes are sparking conversations across the aesthetics industry. Why the change now? Well, we’ve all heard horror stories of botched cosmetic procedures. For some people, the physical and emotional impact is immense. Devastating, Read full story › Source: The Drum...
Read MoreBy Frankie Everson Atomic Matter’s Frankie Everson has lost patience with healthcare’s dependency on language like ‘patients.’ She shares how her time with illness revealed just how dehumanizing the term actually is. As a strategist working on health brands, I’ve spent the best part of my career trying to imagine and evoke what has always been described as the ‘patient experience.’ I’ve diligently mapped out ‘patient journeys,’ trawling the internet for quotes and blogs that help bring to life the intricacies of living with a particular disease. I’ve tried my best to bring ‘patient insight’ into my briefs. Yet it was only a couple of Read full story › Source: The Drum...
Read MoreBy Ryan Dunlop For The Drum’s health & pharma focus, Jack Ryan’s Ryan Dunlop looks at the gap between theory and practice in public health comms. If you’ve recently had to endure time in an accident & emergency waiting room (or even just a hospital visit), then you’ll have been subject to leaflet overload, poster fatigue, and a mismatch of communication styles, from cringe-worthy animations to stock images that belong in old PowerPoints that never see the light of day. This is the reality of health communications, whatever the theory we talk about at a higher level. The way that Read full story › Source: The Drum...
Read MoreBy Kendra Barnett AI developers are facing a growing number of legal challenges and enforcement complaints over alleged violations of consumer privacy rights. Whether they’ll change their practices, however, remains to be seen. OpenAI is facing a new complaint that its uber-popular generative AI platform ChatGPT has violated the EU’s sweeping consumer privacy law, the General Data Protection Regulation (GDPR), by ‘hallucinating’ – or producing inaccurate information – about private citizens. The complaint, lodged by nonprofit group Noyb – founded by Austrian privacy advocate Max Schrems, who has helped pioneer rules around EU-US data transfers – was filed with the Austrian Data Protection Authority (DPA) Read full story › Source: The Drum...
Read MoreBy Webb Wright The tech giant has been selling its AI chatbot as an automated assistant that can help businesses develop software and field employee questions. Amazon announced this morning that Q, its generative AI-powered chatbot designed to help organizations manage and leverage internal data, is now available for all Amazon Web Services (AWS) customers. Initially unveiled in November in a limited preview, Amazon Q has been positioned by the brand as an AI assistant that can help AWS customers build software, debug code, answer employee questions related to internal operations and handle rote technical and administrative tasks. The name is a play on two fictional Read full story › Source: The Drum...
Read MoreBy Jenni Baker The Drum got an exclusive press pass to Google’s annual Measurement & Effectiveness Summit in London – here’s a quick recap of what we heard. Artificial intelligence (AI) is a catalyst for change. There’s not a single area of marketing it’s not going to reach and it is going to disproportionately impact marketing in a positive way, from brand to creative to measurement. That’s a pressure that many marketers will feel, but it’s also an opportunity. And the opportunity to relieve that pressure will come from partnerships, experimentation and breaking down the lines of communications between business divisions. Marketing has the power Read full story › Source: The Drum...
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