It’s important to remember that AI use comes with risks and limitations. Raquel P. of Propellernet explains why having guardrails in place is crucial when using the technology in marketing – and how to implement them. AI is e-v-e-r-y-w-h-e-r-e. You’d be hard-pressed to open LinkedIn right now and not stumble across at least one post hailing it as a hero at streamlining agency workflows, generating ideas, and changing how we approach PR, marketing, and content. But without the right guardrails, AI can just as easily become a liability. Some teams are well aware of this, hesitating to implement AI due to reputational Read full story › Source: The Drum...
Read MoreBy Cameron Clarke In his first interview since retaking the World Federation of Advertisers presidency, David Wheldon shares how he’ll be standing up for both the organization and the industry. After a long and distinguished career in brands, David Wheldon did not need the challenge of returning as WFA president. But such is the marketing veteran’s regard for the organization, he is back six years on from his last stint at the top to help steer it through arguably the most pivotal period in its modern history. Read more here Read full story › Source: The Drum...
Read MoreBy Steve Antoniewicz The Drum examines new WFA research that reveals how successful marketers are integrating AI while maintaining core marketing strengths. Based on data from 600 global brands, here’s what’s actually working in 2025. The World Federation of Advertisers’ latest study, here Read full story › Source: The Drum...
Read MoreBy Amy Houston The sportswear brand is hoping to redefine its brand through a new campaign by putting everyday athletes at the forefront and reigniting emotional connections with consumers. Today, Puma has unveiled its most “ambitious” campaign, which it hopes will mark a bold new chapter in its brand identity. With a 40% increase in marketing spend compared to last year, ‘Go Wild’ puts everyday sports enthusiasts right at the heart of the project. The new vision for the sportswear brand, which comes from ad agency Adam&EveDBB, embraces sport as a means of self-expression and a source of joy. It has been a year in Read full story › Source: The Drum...
Read MoreBy Mark Challinor Digital media consultant Mark Challinor continues the here Read full story › Source: The Drum...
Read MoreWhat’s the best way to tell people’s stories? Eileen Lamb, head of social at non-profit Autism Speaks, explains that an autism PSA made with CLICKON Media showed the power of handing over the mic. The advertising industry loves to talk about diversity and inclusion. We tout our commitment to representing the underrepresented, yet how often do we truly hand over the reins and let those voices shape the narrative? Too often, “inclusive” campaigns can feel manufactured, ticking boxes rather than genuinely reflecting lived experience. This is precisely the gap we aimed to bridge with ‘Dear Employer,’ a public service announcement for Read full story › Source: The Drum...
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