By Shawn Lim

Cathay Pacific has unveiled a new tagline as part of its rebranding, which aims to show its commitment to put customers first by focusing on their experience with the airline.

Called ‘Move Beyond’ and created by Publicis Groupe agencies in Hong Kong like Leo Burnett, Digitas, Publicis Media, MSL, and experiential marketing consultancy, Luminous, the airline hopes to encourage its customers to step out of their comfort zones.

The campaign film, which was directed by Jake Scott, son of Ridley Scott, features Hong Kong’s cycling world champion Sarah Lee preparing for her next big race, the Hong Kong band Supper Moment Read full story ›

Source: The Drum