The Catholic church has been “selling death” for thousands of years and now boasts an “excellent market position”, according to Enlightened Tobacco Company founder BJ Cunningham.
Speaking on the Take Stock of Shock panel at Advertising Week Europe today, featuring The Drum’s editor Gordon Young, and chaired by The Drum’s editor-at-large Dave Birss, Cunningham spoke of the controversy surrounding his own product – an addictive-free smoking product called Death Cigarettes.
He said the marketing activity around the products were aimed at “galvanising” opinion, kick-starting conversations around it, whether positive or not.
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Source: The Drum
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