Cauli Rice, the world’s first long-life, preservative-free cauliflower rice brand, has appointed Media Agency Group to work on an awareness campaign over the next 12 months.
The new partnership has commenced with strategic TV advertising activity, with MAG securing key spots at peak times on ITV across UK. MAG is also handling elements of Cauli Rice’s online advertising activity by coordinating high-exposure and highly-targeted YouTube ad campaigns.
Founders Gem Misa and Jamie Harris launched Cauli Rice in September 2015 to provide healthier eating options as convenient as the high carb options they wanted to replace. Just as wholesome as homemade cauliflower rice Read full story ›
Source: The Drum
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