Chang Beer has expanded its relationship with Iris to include Singapore, as well as activity in the US and UK, as it looks to translate its Thai provenance abroad.
Having worked with Chang Beer in Thailand and Australia, Iris Singapore has now created a campaign that aims to translate some of the things Thailand is well known for, such as food and culture, elsewhere.
The ‘Chang Sensory Trails’ campaign will kick off in Singapore before heading to the UK and US and will be centered on an event to show off the best cooking, street art and music from Thailand, creating a Read full story ›
Source: The Drum
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