By Seb Joseph

Channel 4 is set to launch its revamped digital offering All 4 next week (30 March), setting in motion its long-term bid become the home of premium content through personalised targeting at scale.

The free ad-funded service marks what the broadcaster claims will be a “major transformation” that will serve to consolidate its digital services and deepen loyalty with viewers.

All 4’s arrival ends 4oD, which while a success with revenues tripling over the last five years, was not set-up to fulfil the broader ambitions the media owner now wants to pursue. At a time when viewers are increasingly snacking content and Read full story ›

Source: The Drum