Channel 4’s in-house agency 4creative has bolstered its senior ranks with hires from AMV BBDO and the BBC. Its creative director explains the new approach it is taking to marketing hit shows.
While entertainment brands scramble for a place in the metaverse, 4creative wants to play in the physical world and send viewers down the “wormhole” with a new approach to marketing its flagship programs.
The BBC made headlines yesterday (November 24) for its Fortnite activation for BBC Three series Weck, while fellow broadcaster ITV made its first foray into the metaverse in 2021 by building a gaming Read full story ›
Source: The Drum
Industry News
