Channel 4 made Gogglebox viewers watch paint dry for an entire ad break on Friday (29 April) as part of DIY brand Ronseal’s latest ‘straight-talking’ campaign.
The three-minute film, devised by creative agency BJL, shows a man using a Ronseal product to paint a fence in silence, pausing only to drink a cup of tea and marvel at his own handiwork. The ad is a literal example of the brand’s straight-talking approach, its strapline ‘does exactly what it says on the tin’.
The ad break is the result of collaboration between 4Sales, Ronseal’s creative agency BJL and Mediacom. It has also Read full story ›
Source: The Drum
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