What does the future of TV look like? Well, there’s a very good chance it looks a lot like Alice Tonge, head of Channel 4’s in-house agency 4Creative and The Drum’s Creative Woman of the Year. We caught up with her to find out how she is pushing boundaries and pioneering creative collaboration.
In 2005, Alice Tonge walked into Channel 4’s in-house creative department as a freelancer. She never left. After 12 years working on the broadcaster’s promotional advertising, brand identity and aesthetic design, she was named head of 4Creative last September; she was only three months into the job when Read full story ›
Source: The Drum
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