By Ilze du Toit

Ilze DuToit of agency Relevance digs into the opportunities and challenges of emerging generative AI technology in the luxury marketing industry.

In the sprawling digital marketing landscape, a silent revolution has been brewing, a transformation propelled by the seamless integration of artificial intelligence (AI).

Over the last few years, luxury digital marketing has seen a fusion between traditional marketing tactics and artificial intelligence. Screens have become the battleground, and audience attention is the ultimate currency. AI tools like ChatGPT are still in their elementary phases. Over the next few years, experts expect these tools to evolve further and produce more Read full story ›

Source: The Drum