By Shawn Lim

Chelsea FC has brought on board Bollywood actor Arjun Kapoor as its brand ambassador for India.

The Premier League club wants the Chelsea fan to lead the club’s India fan engagement initiative in a series of digital talk shows featuring the Blues fans in India called ‘Out of the Blue with Arjun Kapoor’.

Kapoor will also be heavily featured across Chelsea’s social networks and will communicate with fans online and offline.

“India is a very important market for Chelsea FC and the club is currently interacting with the fans by creating regional content, fan stories and features Read full story ›

Source: The Drum