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China’s new normal: how brands are starting to bounce back from coronavirus

on Mar 24, 2020 | 0 comments

By Charlotte McEleny

The social and economic reality of the global coronavirus (Covid-19) pandemic is only starting to really hit home for many but over the weekend China started to lift its social restrictions as the number of new locally transmitted cases slowed.

It is still early days, even for China, as to whether life will be entirely back to normal, with some sceptical that a push to economic normality is hasty. Even with social distancing being lifted, two-months in lock-down could mean that consumer behaviours have changed and a new, more digital, normal is left in place.

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Source: The Drum