By Doug Zanger

After some months of speculation, Chipotle confirmed that it will indeed launch a burger chain this fall in Ohio, just outside of Columbus. It was thought that the company was diving into the burger world when it filed a trademark application, “Better Burger,” back in March. The new brand Tasty Made will focus on a limited menu of just burgers, fries and milkshakes.

“Early fast food burger restaurants generally had focused menus,” said Chipotle CEO Steve Ellis, in a statement. “We think there’s great strength in that original fast food model and wanted to create a restaurant built around that. Making Read full story ›

Source: The Drum