Cineworld is looking to enchant Christmas audiences (and make them aware of its Unlimited cinema gift boxes) with a new festive campaign featuring Disney’s Mary Poppins.
Tying into the return of the iconic character to cinemas this winter, the brand tells the stories of two parents’ much-deserved trip to the movies with the help of creative agency Twelve and production company Pink Banana
The creative focuses on a frantic household, where efficient nanny Mary Poppins flies in to look after two young children. Her arrival pays homage to the original movie and ensures the parents can enjoy an evening out Read full story ›
Source: The Drum
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