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CIPD promotes core purpose 'Championing better work and working lives' with updated messaging, tone of voice and visual brand

on Jan 30, 2015 | 0 comments

By Gillian West

Frank Bright and Abel

The professional body for HR and people development CIPD has introduced new messaging, tone of voice and visual brand to better represent its core purpose ‘Championing better work and working lives’.

Created by Frank Bright and Abel (FB&A), the new identity has been informed by research (indcluding internal and external perception studies) with the organisations four core values – purposeful, agile, collaborative and expert, deconstructed by FB&A and used to inform the tone of voice guidelines.

CIPD

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Frank Bright and Abel as introduced new messaging, tone of voice and visual brand for the CIPD

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Source: The Drum