By Clive Humby

No matter the industry, access to talent can pose formidable challenges. In marketing, there has always existed a tussle between those who advocate a strict scientific approach and those who lean toward a more social-scientific approach. In the modern age of ‘big data’ – where the enormous supply of information represents limitless potential value to a business – great marketing needs people who can do both.

Marketers need to understand data-driven processes on one hand, while simultaneously giving a lucid account of human behaviour on the other. Not an easy task, but get the balance right and you will be building Read full story ›

Source: Marketing Week