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Coca-Cola and IAG say brands need to invest in their agencies now more than ever

on Jun 25, 2020 | 0 comments

By Charlotte McEleny

Amid the turbulent social and economic factors this year has presented so far, the needs that clients have of their agencies are changing frequently, with marketers at IAG and Coca-Cola saying the client-agency relationship has never been more important.

The economic pressure of the pandemic has already pushed some agencies and brands into retrenchment and pay cut activity, but IAG chief marketing officer Brent Smart tells The Drum he made a conscious effort to continue to pay his agency at least the same rate.

“I was very clear about the fact I had to keep paying my agency,” he Read full story ›

Source: The Drum