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Coca-Cola commences unified brand strategy with ‘Choose Coca-Cola’ TV ad

on Jun 2, 2015 | 0 comments

By John McCarthy

Coca-Cola has launched a new TV ad outlining the heritage of the company’s diverse range from founding to the present day.

The soft drinks giant has followed on from the ‘What Are You Waiting For?‘ TV ad released last month with one which illustrates the full Coca-Cola range.

The 30 second ad, created by Ogilvy Amsterdam, references the heritage of the brand from the 1890s, through the 80s and 90s, to the present day – all backed by electro soundtrack, ‘Honeytrap’ by British group ‘We Have Band’.

Bobby Brittain, marketing director of Coca-Cola Great Britain and Ireland, said: “This is a Read full story ›

Source: The Drum