By Sarah Vizard
What makes a marketing campaign effective? Warc has tried to work it out by analysing more than 2,000 winners of 79 different effectiveness and strategy competitions, assigning points based on the prizes won and weighted by how rigorous and prestigious the award.
Using this methodology, which was developed in partnership with King’s College London, it has come up with a list of the top 100 most effective global marketing campaigns and the top advertisers in the world. Top of the company list is Procter & Gamble with nine campaigns in the top 100, ahead of Unilever and the Coca-Cola Company.
| Rank | Advertiser | Points |
| 1 | Procter Read full story ›
Source: Marketing Week
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