Coca-Cola Great Britain is investing £20m in physical activity programmes, with the launch of Coca-Cola Zero ParkLives, as it looks to get one million people active by 2020.
Created under the no-sugar brand, Coca-Cola Zero ParkLives will offer a range of activities including badminton and Tai Chi, which will be available for free in Birmingham, Newcastle and London this summer with expansion planned across the UK year-on-year.
In its first year ParkLives will hold “thousands” of structured sessions in over 70 parks and will be delivered in partnership with local councils.
Jon Woods, General Manager of Coca-Cola Great Britain said, Read full story ›
Source: The Drum
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