By Thomas Hobbs

The ‘Choose Happiness’ promotion, which will see up to one million selfie stick prizes up for grabs and OOH messaging carried across iconic London landmarks such as the London Eye, will aim to replace the viral success of the ‘Share A Coke’ campaign.

The latest advertising represents the second creative since Coke switched over to a One Brand strategy, which will see the packaging and advertising of its four product variants, Coca-Cola, Diet Coke, Coca-Cola Zero and Coca-Cola Life fit underneath the master brand rather than being marketed as separate brands, last month.

The new TV ad, created by Ogilvy Amsterdam, features Read full story ›

Source: Marketing Week