Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Coke takes a sip of the NFT trend with charity auction for digital collectibles

on Jul 28, 2021 | 0 comments

By Kendra Clark

Coca-Cola has teamed with 3D creators at Tafi to host an auction for special-edition virtual ‘loot boxes’ of NFTs. Profits from the event will be donated to the Special Olympics, of which Coke is a long-standing sponsor.

Coca-Cola has today announced its first foray into the world of non-fungible tokens (NFTs) with a new partnership with Tafi, which creates custom avatars and 3D branded content.

In celebration of International Friendship Day on July 30, Coca-Cola will hold an auction for ‘loot boxes’ of NFTs created by Tafi. The set includes digital apparel that can be worn in Decentraland, a decentralized Read full story ›

Source: The Drum