Coke Zero: A look back at the now-defunct brand's ads

By Kyle O'Brien

With the announcement that Coke Zero is being replaced with a new product, Coca-Cola Zero Sugar, here’s a look back on how Coke Zero has advertised itself to the public since it debuted in 2005.

The original branding was in a white can, with the tagline “Everybody Chill,” which was not a hit with consumers. A more masculine rebrand, thanks to Coca-Cola New Zealand, brought the familiar black cans.

According to the Coca-Cola website, “an innovative online teaser and guerilla marketing campaign called the ‘Zero Movement’ generated a strong pre-launch buzz” Read full story ›

Source: The Drum