Coca-Cola’s strategy of pushing smaller cans and bottles at premium prices to lift margins in North America has saved the drinks giant after it reported a 1 per cent rise in volumes in the region, which helped off-set flat volumes globally and falling revenues.
The drinks business said it increased prices 3 per cent globally in the second quarter as it increasingly focuses on revenue over volume to spur growth following a series of disappointing financial quarters. However, this is the first quarter that overall volumes at Coca-Cola haven’t grown since 1999, a factor blamed on tough economic conditions and weakening Read full story ›
Source: The Drum
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