Comparethemarket.com has given its meerkat toys a heroic edge in its tie up with Warner Bros. Pictures’ Batman v Superman: Dawn of Justice movie.
Two limited edition Meerkat toys inspired by Batman and Superman will be available to customers who buy insurance or switch energy with comparethemarket.com for a limited time. The promotion also builds on the company’s 2-for-1 cinema tickets deal.
From 4 March, a multi-million pound marketing campaign, led by a new 60-second advert will launch, showing mascots Aleksandr and Sergei’s unerring determination to make it to the cinema despite suffering a car breakdown.
Mark Vile, marketing director at comparethemarket.com, said: Read full story ›
Source: The Drum
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