By Dan Plant

Dan Plant, executive head of strategy at Starcom, on the ad industry’s crucial role in restoring consumer confidence and getting the economy moving.

“I was asked what I thought about the recession. I thought about it and I decided not to take part.”

Those are the now famous words from Sam Walton, the founder of Walmart and at Starcom, we believe that they have never been more relevant.

The quarterly forecast from the OECD in June on the state of the UK economy don’t make for great reading. It suggests that a best-case scenario is that the UK economy will shrink by 11% Read full story ›

Source: The Drum