By John McCarthy

British price comparison website Confused.com has snapped up Karmarama to run its advertising account after a tight three-way pitch .

The independent marketing group reportedly out-pitched Wieden+Kennedy and TBWA were also vying for the business.

Paul Troy, chief marketing officer at Confused.com, said: “These are exciting times for Confused.com and this is just the start of a wave of new activity planned for this year to re-energise our brand and drive market share growth. We have big plans for Confused.com and Karmarama are a great creative partner to help us realise that ambition.

Nik Studzinski, chief creative officer at Karmarama, added: “Paul Read full story ›

Source: The Drum