Confused.com has awarded Karmarama its £40m advertising account, a coup for the agency which only entered the competitive process after the comparison brand called for a ‘wild card’ agency to enter the pitch.
Wieden+Kennedy and TBWA were also vying for the business.
Paul Troy, chief marketing officer at Confused.com, said: “These are exciting times for Confused.com and this is just the start of a wave of new activity planned for this year to re-energise our brand and drive market share growth. We have big plans for Confused.com and Karmarama are a great creative partner to help us realise that ambition.
Source: The Drum
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