Connected TV (CTV) is thriving. In the US, digital video ad spend is estimated to reach $58.39bn by 2023, a report by eMarketer suggests. CTV allows for more cross-platform data and better targeting opportunities, resulting in higher conversion for marketers.
Ahead of his appearance at The Drum’s Programmatic Punch US, Telaria’s chief executive officer Mark Zagorski discusses the future of connected TV with The Drum.
It has been an interesting time in the CTV space since its inception. How will 2019 and beyond push the opportunities even further for brands to effectively target consumers across TV?
CTV is integral Read full story ›
Source: The Drum
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