By Ian Darby

Consumers support the move to a cookieless environment but there are still issues to address to deliver effective online advertising, finds a new report from Seedtag.

It’s hard to silence the voices of doom proclaiming a crisis in the online advertising world, but there are many reasons to be optimistic.

While the demise of the cookie is considered an existential threat by the pessimists and third-party vendors who have prospered by selling your privacy, there is a far more positive way to look at their removal from the major web browsers, something Apple did two years ago without the complete collapse Read full story ›

Source: The Drum