By Dave Etherington

Today’s current state of online advertising sees a massive decline in consumer brand trust. From fake news sites, to adblocking, to the fact that around half of online traffic comes from bots – it’s not surprising that consumer tolerance for digital ads is running low. While the industry faces the consequences of the past decade of online innovations, the opportunity to innovate in the physical space is ripe for disruption.

The most successful digital media companies don’t have advertising at the core of their mission. Instead they focus on delivering experiences that consumers value, such Read full story ›

Source: The Drum