“It is important that we are creating engaging content for our fans and making sure we’re pushing things out there that people really want,” Mind Candy’s head of community, Claire Panter, said while discussing the rising problem of content pollution.
Speaking to The Drum at Bite Global’s Stop Content Pollution conference, Panter, who works at the company behind Moshi Monsters, said that content producers should consider the reaction of fans to their creations.
“I think the important thing is to look at how your fans are responding to the content and constantly iterate and tailor your messaging accordingly and also Read full story ›
Source: The Drum
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