By Jenni Baker

In a four-part video series, experts from Snap share insights for performance advertisers to multiply performance this festive shopping season, and beyond.

Consumer expectations have never been higher. It’s clear that shoppers today demand seamless, always-on experiences for brands with the opportunity to build their own shopping journeys. They expect brands to be present on their terms, where they want to be found but, above all, they want brands to be authentic and align with their personal values.

Advertisers focused on performance who can meet these demands will be best placed to click with them during the festive shopping season. By increasing Read full story ›

Source: The Drum